2019 in Italy is the year dedicated to slow tourism, the trend that involves an ever-increasing number of travelers interested in a new way to travel and make experiences, based on these 6 elements:
– Sustainability: minimizing the impact on the environment;
– Authenticity: enhancing the peculiarities of the places;
– Slowness: favoring non-frenetic rhythms;
– Contamination: stimulating more interactions with the host community;
– Emotion: involving the tourist in a multi-sensory experience that will enrich him;
– Respect: for the environment and the ecosystem, as well as for traditions and people.
An excellent opportunity to enhance the territories that are less known by international tourism, relaunching them in a sustainable way, in order to foster innovative travel experiences: from paths to cycle lanes, from small villages to natural parks, from local protected food and wine products to spas.